Panel DISCUSSION #1

AI vs Search: Reinventing discovery or breaking the system?

As AI reshapes how we find information, is traditional search becoming obsolete? With AI-driven answers, personalised results, and changing user behaviours, this session explores whether AI is enhancing search—or disrupting the very way we navigate the digital world.

panellists

Pranav Jha

Pranav is a seasoned media professional with 20 years of experience across strategic media planning, retail/ecommerce campaign management and performance marketing. He has worked across India, Malaysia & Thailand and currently working as Head of Performance Media at GroupM Nexus Malaysia. His team of experts work on Search, Video, Social, Programmatic, eCommerce, Analytics and SEO functions. Prior to this, he led in-house performance team at Central Retail Group Thailand to build and grow online retail business. In his free time, he watches movies, listens to music, cooks, and drives around with family.

Gurmeet Gill

Gurmeet Gill is the Programmatic Engagement Director at dentsu Malaysia, with over 17 years of experience helping brands thrive in the ever-evolving digital jungle. A Manchester Met grad, he’s driven impactful strategies for the likes of Sarawak Tourism Board, Nespresso, Honda, Carlsberg, Iskandar Malaysia, and many more. His industry takes have landed on BFM 89.9, Branding in Asia, and Marketing Magazine. Off-duty, Gurmeet pays it forward—offering pro-bono brand and digital consulting to passionate Malaysian businesses. Equal parts strategist, storyteller, and stirrer of conversations, he brings both wit and wisdom to every room (and stage) he steps into.

More to be announced

SESSIONS

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