As a data-driven professional, I bring a diverse background in campaign analytics and performance marketing to the table. Beginning my career at Maxis, I specialized in analyzing prepaid consumer behavior for mobile internet passes, followed by reducing churn in the postpaid segment. Subsequently, I gained valuable regional exposure at Gobear and industry experience at Lazada, working with one of the largest digital advertising budgets in the country. Currently back at Maxis, I lead the Digital Analytics & Conversions focusing on optimizing digital channels, tracking performance, and managing remarketing activities.