Arshant Nair


Day 2 @ 11.30am

The Evolution of Content Marketing: From Traditional to Short-Form Video

Discover the impact of key milestones and paradigm shifts within content marketing, gaining insights into its transformation from inception to the present day.


Uncover the growing significance of short-form video content in today’s digital landscape, with a focus on platforms like TikTok, Reels, and YouTube Shorts. Understand how these platforms have revolutionized content marketing and learn practical tips and tricks to effectively leverage short-form videos for maximum reach and engagement.


Gain a comprehensive overview and learn how to harness the power of short-form video in your marketing strategies.

Head of Digital Analytics & Performance Marketing


As a data-driven professional, I bring a diverse background in campaign analytics and performance marketing to the table. Beginning my career at Maxis, I specialized in analyzing prepaid consumer behavior for mobile internet passes, followed by reducing churn in the postpaid segment. Subsequently, I gained valuable regional exposure at Gobear and industry experience at Lazada, working with one of the largest digital advertising budgets in the country. Currently back at Maxis, I lead the Digital Analytics & Conversions focusing on optimizing digital channels, tracking performance, and managing remarketing activities.


2 days • 20+ Speakers • 20+ Panellists

Don't Miss Out on the Digital Conference of the Year!

Join Us for an Exciting and Informative Event That Will Expand Your Knowledge and Connect You with Like-Minded Professionals