04:35 PM • Panel Discussion #5
Audience-First Influence: Responding to Evolving Consumer Expectations
In an era when consumer experience can be shared around the world, credibility and expectation are to be elevated to a greater height. This is where we need to learn to respond to the evolving consumer expectation and understand the curve of the current buying trend
panellists
Stephanie Looi
Stephanie Looi is a seasoned media and marketing professional with over 20 years of experience driving brand strategy, content development, and audience engagement across Southeast Asia. She has led regional campaigns for global brands, built high-performing digital teams, and shaped storytelling strategies across publishing, digital media, and social first content. Known for her ability to blend creativity with business objectives, Stephanie brings a sharp strategic lens to building meaningful consumer connections. Her work spans industries, platforms, and audiences, grounded in a deep understanding of how culture, content, and communication intersect in today’s fast-evolving media landscape.
Prem Anand
Throughout his career, Prem has built a strong track record across leading media organisations, driving digital transformation, strategic market positioning, and revenue growth. His leadership has been instrumental in launching successful digital products and boosting adex performance in the ever-changing media landscape.
Prem Anand is currently the Vice President of Content at Astro where he oversees content programming, production, and overall business strategy for its Indian Content Business. He also leads Rocketfuel Entertainment – Astro’s Music, Talent and Content creator arm.
Chi Howe
30 – A lifestyle content creator that creates content with a twist of humor on concurrent issue, local culture, religion and life-related experience.
Work with brands:
Nestle, Netflix, Nivea, Mitsubitshi, Lazada, Shopee, Grab, Foodpanda, Maybank, Sunway, Durex, Realme, Redmi, Oppo, PizzaHut, Aeon… etc.
Local brands:
Hijabistahub, Mommyhana, UKM, KKM, Belia & Sukan Malaysia, etc
HouYin
His role focuses on expanding the business and driving profitability;whilst delivering media results through the many agency offerings within the digital talent ecosystem. He leads the marketing and talent business in both markets, with the aim of becoming the forefront of digital talent solutions.
Hou Yin has a passion in building young leaders and finds joy in learning from young team members, digital creators, and industry professionals.
In the last 10 years of his professional career, Hou Yin has amassed experiences in Digital Strategy, Content Production, IP development, and Digital Branding.
Mark O Dea
With over 700++ million views on all platforms, Mark has worked with many local and International brands and loves to create content that makes him stand out from the crowd!
He has also appeared in Movies and TV Show’s such as Oh My English.