speaker

Bvern Yip

SESSIONs

Day 1. 22 June @ 4.30pm

From Static to Dynamic: The Evolution of E-commerce Platforms through Content Strategy

Content strategy in the realm of e-commerce platforms has undergone a significant transformation, shifting from static to dynamic approaches. With the evolution of technology and changing consumer expectations, businesses are recognizing the crucial role of compelling content in driving engagement and conversions. Today, content strategy encompasses more than just product descriptions and images. It involves leveraging various forms of content, such as interactive visuals, videos, user generated content, and personalized recommendations. Advanced analytics and AI-powered algorithms further enable businesses to tailor content to individual users, delivering personalized experiences. The focus is on creating immersive, seamless, and interactive content that captivates consumers and enhances their overall shopping journey. This evolving approach to content strategy has become a key driver for success in the dynamic world of e-commerce.

Day 2. 23 June @ 11am

Unleashing the Power of Content Strategy: The Dynamic Evolution of E-commerce Platform

In the ever-evolving landscape of e-commerce, content strategy has emerged as a powerful tool for businesses to engage customers and drive conversions. The dynamic evolution of e-commerce platforms has necessitated a shift in how content is utilized. No longer limited to static product descriptions, content strategy now encompasses a holistic approach to creating immersive experiences. From interactive visuals and engaging videos to user-generated content and personalized recommendations, businesses are leveraging diverse content formats to captivate and resonate with customers. Advanced analytics and AI-driven algorithms enable the delivery of tailored content, ensuring a personalized shopping journey. By unleashing the power of content strategy, businesses can differentiate themselves in the competitive e-commerce space and forge deeper connections with their customers.

Head of Strategy

AnyMind

Bvern Yip is a seasoned professional with 7+ years in the agency industry. Specializing in fashion marketing, she excels at spotting trends that drive business growth. Starting as an influencer marketer, she developed expertise in social media and digital marketing, becoming an all-rounded business strategy head. Bvern helps diverse clients, including beauty, FMCG, and malls, create effective strategies to achieve their KPIs. With a deep understanding of market dynamics and consumer behavior, she consistently delivers impactful results.