Founding partner of Kasatria, a regional Google Marketing & Google Cloud partner based in Malaysia.
Leads a team that deploys digital analytics & customer profiling platforms that leverage behavioural science to assess audience interest and propensity to buy.

The last decade has seen his team collaborate with industry leaders in banking, telecommunications, entertainment, hospitality & healthcare to enable data-driven decisions to facilitate hyper-personalization to optimize the digital marketing funnel & drive incremental sales.

His current area of focus revolves around the establishment of regional data exchanges to enable brands & governments to take advantage of information obtained with consent to improve the quality of life for consumers by matching supply with demand at scale.