speaker

CHRIS WEE

SESSION

Day 1. 22 Jun @ 3.30pm

We have A Problem - from the lens of an Omni-channel Media Company

Identifying gaps in Omni-channel marketing and audience measurement – driving media efficiencies
through transparency and unified guiding truth for marketers

Day 2 . 23 Jun @ 1.00pm

Ok, I Have Data... Now What?

Collecting first-party data is just the beginning. Here’s how publishers and advertisers can work
together to connect better with our customers.

Chief Digital Officer

Omnia

As the Chief Digital Officer at Omnia, Malaysia’s largest media group, Chris drives company and product strategy focusing on digital integration and innovation across mediums; Online, TV, Out Of Home, Radio & Print, stitching together audiences via data & adtech.

Omnia offers an integrated creative media solution that captures 98% of Malaysian audiences.
Part of the founding team of SAYS.com & REV Asia (now known as REV Media Group), Chris has a deep understanding of digital media and digital commercial strategy. Growing companies from start up to mergers to acquisitions, Chris has a good grasp over building products, company culture and valuation. REV Media Group is now the largest digital media group in Malaysia, having the highest unique users on mobile above Google and Facebook in Malaysia (source; comscore).

Prior to SAYS, at Pfizer Nutrition Chris was the product manager for the company’s highest grossing product and pioneered the company’s digital transformation strategy.

His mix of experience from business strategy, product management, digital marketing & innovation guides companies through a holistic journey of business strategy, culture and connecting companies with audiences.