speaker

Daphne Teoh

SESSIONs

Day 1. 22 June @ 4.30pm

From Static to Dynamic: The Evolution of E-commerce Platforms through Content Strategy

Content strategy in the realm of e-commerce platforms has undergone a significant transformation, shifting from static to dynamic approaches. With the evolution of technology and changing consumer expectations, businesses are recognizing the crucial role of compelling content in driving engagement and conversions. Today, content strategy encompasses more than just product descriptions and images. It involves leveraging various forms of content, such as interactive visuals, videos, user generated content, and personalized recommendations. Advanced analytics and AI-powered algorithms further enable businesses to tailor content to individual users, delivering personalized experiences. The focus is on creating immersive, seamless, and interactive content that captivates consumers and enhances their overall shopping journey. This evolving approach to content strategy has become a key driver for success in the dynamic world of e-commerce.

Day 2. 23 June @ 11am

Unleashing the Power of Content Strategy: The Dynamic Evolution of E-commerce Platform

In the ever-evolving landscape of e-commerce, content strategy has emerged as a powerful tool for businesses to engage customers and drive conversions. The dynamic evolution of e-commerce platforms has necessitated a shift in how content is utilized. No longer limited to static product descriptions, content strategy now encompasses a holistic approach to creating immersive experiences. From interactive visuals and engaging videos to user-generated content and personalized recommendations, businesses are leveraging diverse content formats to captivate and resonate with customers. Advanced analytics and AI-driven algorithms enable the delivery of tailored content, ensuring a personalized shopping journey. By unleashing the power of content strategy, businesses can differentiate themselves in the competitive e-commerce space and forge deeper connections with their customers.

Head of New Business

AnyMind

Daphne Teoh possesses remarkable decade-long expertise in the media entertainment and marketing industry. She leads the D2C business in AnyMind with her astute understanding of the industry, crafting ingenious end-to-end D2C strategies to fuel the growth of brands’ online presence and propelling them to unlock new success in the digital space.

Besides staying on top of the business side of things, Daphne also wields communicative powers and networking capabilities to further bolster brand strategies, and materialize crucial connections in bringing partnerships and value with her extensive experience in brand growth strategy.