Retail media is the third major wave in digital advertising, following search and social media. Projections suggest that it will become a $160+ billion market by 2027. This session will break down the following:
JJ Eastwood is the founding Managing Director of the Carousell Media Group, a leading Retail Media network that offers advertising solutions across multiple industry markets in Singapore, Hong Kong, Malaysia, Philippines, Vietnam, Indonesia and Taiwan. He is also the Board Chair of The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India), an industry association for the digital advertising sector across 7 countries in Southeast Asia and India. Prior to Carousell, JJ led Rakuten Advertising’s expansion of its programmatic, affiliate and search businesses in Asia Pacific. He was also the chief executive at HuffPost Australia and held senior leadership positions at eBay, Microsoft, Fairfax Media and News Corp.
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