speaker

Loh Ken Wei

SESSION

Day 1. 22 Jun @ 2.30pm

How To Take Content Marketing To The Next Next Next Level

In this engaging session by iMedia, a leading digital media company, attendees will explore
innovative approaches to content marketing. Recognizing the limitations of traditional tactics, the focus shifts to fresh ideas. Discover strategies like lo-fi gamification, manufacturing virality, and running talent search competitions on social media with minimal resources. Join the interactive session to unlock insights and unleash your brand’s creative potential. Elevate your content marketing game and stay ahead in the ever-evolving landscape.

Co-founder & Chief Commercial Officer

iMEDIA Asia

Ken Wei is the co-founder and Chief Commercial Officer of iMedia. He’s responsible for the
commercialisation of iMedia’s products as well as ensuring all business units are aligned to meet its commercial objectives. He has more than 15 years experience in the media industry, joining Catcha Media back in 2008 as an editor. He subsequently held various commercial and management roles
within the company and was part of the senior management team that was acquired by Media Prima in 2017 and went on to spearhead overall revenue growth for Rev Asia before leaving in 2020.

Speakers / PANELLISTS

2 days • 20+ Speakers • 20+ Panellists

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