Serm and his partners launched Antsomi as a regional marketing technology company with its flagship product, CDP 365, in mid-2020. Since its launch, Antsomi has become an emerging martech brand native to Southeast Asia by helping clients unify and activate their customer data across multiple channels. With over two decades of industry experience, Serm was the former president of the Malaysian Digital Association (MDA). Constantly invited by media outlets to share his views about digital, Serm is a sought-after speaker at various conferences, a mentor and judge for start-up competitions, and a jury member for global and regional media and advertising awards.