Programme

DAY ONE

22 JUNE 2023

08:00am

Registration

09:00am

Intro and welcome speech by MDA president

Eileen Ooi

09.10am

Opening Address by Communications & Digital Minister

YB Fahmi Fadzil

09:25am

Event speech by MDEC CEO

Mahadhir Aziz

09.40am: Keynote Presentation

Surfing the Unstoppable AI Wave

Bharat Khatri, OMG

10.10am: Presenter #1

Future of Video: Next-Level Customer Engagement Beyond the Screen

Kenny Tan, BytePlus

10.35am

Changes In The Digital Ecosystem

Daler Kendzhaev, OMG

11.00am

Introduction on MDA Influencer Marketing White Paper & Launch of Playbook

Prabhat Taneja, MDA

11.10am: Panel Discussion #1

Navigating the Ethical Challenges in Influencer Marketing

Kausern Hieu / Isaiah Saw / Saki Goh / Wing Keh & Keifth

11.50am: Panel Discussion #2

Achieving net zero with sustainable e-waste solution

Mohamed Tarek El-Fatatry / Ng Kheng Yew / Renuka Sena

12.30pm

Driving Growth through Digital Knowledge

Dr Madhavan Balan Nair, TalentCorp

1:00pm

Lunch break

Hall 1

2.00pm

The Personalization Era: Redefine Media Engagement for Today's Modern Audience

Jason Kong, BytePlus

2.30pm

How To Take Content Marketing To The Next Next Next Level

Loh Ken Wei, IMEDIA

3.00pm

Dynamic Creative Practice to Elevate Your Media Performance

Travis Teo, Adzymic

3.30pm

We have A Problem - from the lens of an Omni-channel Media Company

Suparna Verma & Chris Wee, Omnia

4.00pm

From Static to Dynamic: The Evolution of E-commerce Platforms through Content Strategy

Bvern Yip & Daphne Teoh, Anymind

4.30pm

What are you doing with Customer Data to drive a strategic advantage for your business

Chan Kin Peng, Kasatria

Hall 2

2.00pm

From Snaps to Impact:
Explore the Power of Video in the Digital Era

Tricia Lee, BytePlus

2.30pm

Retail Media: Digital Advertising Next Big Wave

JJ Eastwood, Carousell Media

3.00pm

Managing & Activating Customer Data in an Omnichannel World

Serm Teck Choon, Antsomi

3.30pm

B2B Marketing:
Cashing in on Creativity

Jolene Sng, Linkedin

4.00pm

Data Empowerment:
Unlocking the Potential
of Becoming Data Driven

Carroll Kee, SimilarWeb

4.30pm

The Future Unveiled: Hyper-Personalization's Role in Transforming Customer Experiences

Su-Ann Teh, GrowthOps

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