Day Two (23/6) – d-conference 23

ExplorE Emerging Digital Trends!

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Programme

DAY TWO

23 JUNE 2023

08:00am

Registration

08:55am

Welcome Back by d Conference Organizing Chairperson

Tan Lee Chin, MDA

09.00am: Panel Discussion #3

Cookieless world - Are publishers stepping up with their identity strategy?

Serm Teck Choon / Kristine Ong / Nicholas Sagau / Tan Lee Chin / Syamil Fahim

09.40am: Panel Discussion #4

Brand Building & Driving Performance through Digital Advertising

Norshiha Tahir / Sai Phaik Cheng / Andrew Yeoh / Irene Wong / Xin-Ci Chin

10.20am: Panel Discussion #5

How are we addressing digital advertising fraud

Prabhat Taneja / Winnie Pang / Reeve Liew / Cindy Eliza Vaz

11.00am

Unleashing the Power of Content Strategy: The Dynamic Evolution of E-commerce Platform

Bvern Yip & Daphne Teoh, Anymind

11.30am

The Evolution of Content Marketing: From Traditional to Short-Form Video

Arshant Nair, Maxis [MAA]

12:00pm

Lunch break

Hall 1

1.00pm

Ok, I Have Data... Now What?

Chris Wee, Omnia

1.30pm

Navigating the Colorful Economies: Opportunities and Strategies for Digital Marketers"

Freda Liu

2.00pm

Steering Incremental Growth: Harnessing Device-Level Touchpoints Across Huawei's Multitouch Ecosystem

Kevin Zang, Huawei

Hall 2

1.00pm

Era of AI: How Personalized Recommendations is Supercharging your Content

Siow Wei Liang, BytePlus

1.45pm

Emerging soon!

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3:00pm

Overview & Recap + Picture session

Eileen Ooi / Tan Lee Chin, MDA

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