Programme

DAY TWO

23 JUNE 2023

08:00am

Registration

08:55am

Welcome Back by d Conference Organizing Chairperson

Tan Lee Chin​, MDA

09.00am: Panel Discussion #3

Cookieless world - Are publishers stepping up with their identity strategy?

Serm Teck Choon / Kristine Ong / Nicholas Sagau / Tan Lee Chin / Syamil Fahim

09.40am: Panel Discussion #4

Brand Building & Driving Performance through Digital Advertising

Norshiha Tahir / Sai Phaik Cheng / Andrew Yeoh / Irene Wong / Xin-Ci Chin

10.20am: Panel Discussion #5

How are we addressing digital advertising fraud

Prabhat Taneja / Winnie Pang / Reeve Liew / Cindy Eliza Vaz

11.00am

Unleashing the Power of Content Strategy: The Dynamic Evolution of E-commerce Platform

Bvern Yip & Daphne Teoh, Anymind

11.30am

The Evolution of Content Marketing: From Traditional to Short-Form Video

Arshant Nair, Maxis [MAA]

12:00pm

Lunch break

Hall 1

1.00pm

Ok, I Have Data... Now What?

Chris Wee, Omnia

1.30pm

Navigating the Colorful Economies: Opportunities and Strategies for Digital Marketers"

Freda Liu

2.00pm

Steering Incremental Growth: Harnessing Device-Level Touchpoints Across Huawei's Multitouch Ecosystem

Kevin Zang, Huawei

Hall 2

1.00pm

Era of AI: How Personalized Recommendations is Supercharging your Content

Siow Wei Liang, BytePlus

1.45pm

Emerging soon!

3:00pm

Overview & Recap + Picture session

Eileen Ooi / Tan Lee Chin, MDA

Don't Miss Out on the Digital Conference of the Year!

Join Us for an Exciting and Informative Event That Will Expand Your Knowledge and Connect You with Like-Minded Professionals