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04:15 PM • Presenter #4

Scroll-Stopping Creativity: What Actually Works in 2025

In 2025, great content isn’t enough – what matters is how it’s delivered, when it appears, and who sees it. This session explores the creative side of personalisation, where layout, sequencing, and smart surfacing have become just as critical as the story itself. Expect unexpected choices, audience participation, and a rethink of what creative strategy really looks like in the scroll.

PRESENTER

Linkedin

Shivani Pant

Shivani Pant leads Taboola’s publisher business across Asia-Pacific, spanning Australia, New Zealand, Japan, Korea, India, Thailand, and Southeast Asia. A strategic force in digital media, she partners with the region’s top-tier publishers to drive revenue growth, audience engagement, and long-term sustainability through data, innovation, and first-party solutions. Shivani plays a pivotal role in shaping global strategy through an APAC lens ensuring regional priorities influence platform evolution, product adoption, and industry-wide transformation.

SESSIONS

The Creative Spark: Google AI in a New Era

The AI-Powered Canvas: Google's Vision for Marketing in an Era of Disruption

AI Integration in Organizations: Where Are We, and How Do We Keep Up?

The AI takeover: Is UX as we know it over

Scroll-Stopping Creativity: What Actually Works in 2025

In 2025, great content isn’t enough - what matters is how it’s delivered, when it appears, and who sees it.

Audience-First Influence: Responding to Evolving Consumer Expectations

In an era where a single post can spark outrage, who really sets the boundaries of what’s acceptable?

The AI-Powered Canvas: Google’s Vision for Marketing in an Era of Disruption

In an era of micro screens and fleeting attention, discover how Google AI is fueling the next wave of creativity

Creators vs Tech Platforms

As platforms develop AI that can generate content at scale, where does that leave human creators?

The Future of Advertising in an AI Era

The Future of Advertising in an AI Era

AI vs Search

Reinventing discovery or breaking the system?

Rise of the Agentic Era

How will AI Agents drive the next chapter of marketing personalisation?

In-house creative vs external agencies

Do brands sacrifice quality for control?

Synthetic media and the currency of trust

Dive into how these agents are poised to transform marketing personalization with AI development where autonomous AI agents can make decisions, take actions, and personalise experiences on behalf of users with minimal human input.

The AI takeover: Is UX as we know it over

The AI takeover: Is UX as we know it over

AI: The death of creativity or its greatest tool?

AI: The death of creativity or its greatest tool?

New Era of Creativity in ASEAN

New Era of Creativity in ASEAN

Authenticity in a Synthetic World

Authenticity in a Synthetic World

The Rise of Virtual Humans

explores the rise of virtual humans, digital entities mimicking human behavior, and their impact on media and interaction, questioning authenticity and the future of human-digital creativity.

SEE YOU at d-conference 2025

TIME / DATE

8:30am
12 JUNE, 2025

Agenda

VENUE

One world hotel,
Petaling jaya

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