ExplorE Emerging Digital Trends!


Serm Teck Choon


Day 1. 22 Jun @ 3.00pm

Managing & Activating Customer Data in an Omnichannel World

In today’s world, consumers interact with brands via multiple touchpoints, including offline and online channels. That said, brands collect a lot of data from various systems in silos. How brands should connect all these data, create a 360-degree customer view, and then provide their customers with a seamless omnichannel experience is one of the top priorities for today’s marketers. This session will walk you through how brands should manage and activate customer data to drive better engagement and profitability in an omnichannel world.

Co-founder & CEO


Serm and his partners launched Antsomi as a regional marketing technology company with its  flagship product, CDP 365, in mid-2020. Since its launch, Antsomi has become an emerging martech  brand native to Southeast Asia by helping clients unify and activate their customer data across  multiple channels. With over two decades of industry experience, Serm was the former president of  the Malaysian Digital Association (MDA). Constantly invited by media outlets to share his views about  digital, Serm is a sought-after speaker at various conferences, a mentor and judge for start-up  competitions, and a jury member for global and regional media and advertising awards.


2 days • 20+ Speakers • 20+ Panellists

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