- 12 JUNE 2025
- ONE WORLD HOTEL, PJ
As AI-generated content floods the digital landscape, how can publishers maintain credibility and audience trust? This session explores the challenges and opportunities of synthetic media, questioning whether authenticity still holds value in an era where anything can be artificially created
Lydia brings over 30 years of experience across diverse industries, including finance, retail, telecommunications, education, with the last 11 years dedicated to SMG. Recognised for her ability to align business operations with long-term strategic goals, she excels in driving corporate growth, leading business transformation, and integrating sustainability in complex markets.
Notably, Lydia founded the Asia ESG Positive Impact Consortium (AEPIC), the first of its kind in Asia, which brings together media leaders from Malaysia, Indonesia, and the Philippines to champion sustainable business practices. Her leadership in this initiative highlights her commitment to creating positive societal impact through media. Lydia also served as Secretary of the Malaysia Digital Association (MDA) since 2020 and has been reelected for the 2024–2026 term. She remains a key advocate for digital transformation, driving innovation and excellence within the industry.
Azeem Abu Bakar graduated from the London School of Economics (LSE) with a degree in Accounting & Finance. While at university, he co-founded an intelligence-gathering firm in London, serving top government officials, ministries, and the armed forces in Asia.
After completing his studies, he returned to Malaysia to fulfil his scholarship bond with UEM Sunrise Berhad, where he spent eight years, including as special officer to the managing director.
He is now Managing Director of Free Malaysia Today (FMT), a leading bi-lingual news platform with six million monthly readers, renowned for its independent, balanced, and insightful reporting.
Join Us for an Exciting and Informative Event That Will Expand Your Knowledge and Connect You with Like-Minded Professionals
