- 12 JUNE 2025
- ONE WORLD HOTEL, PJ
As AI reshapes digital experiences, will traditional UX principles still apply, or are we entering an era where AI dictates every interaction? With hyper-personalisation, predictive interfaces, and AI-driven content, will websites, search engines, and chatbots still be relevant—or are they becoming relics of the past? This session explores the seismic shift in user behavior and what it means for brands, designers, and marketers in an AI-first world.
Peter Kua is the cofounder of Growth.Pro Data Science, an AI consulting and training company. His responsibilities include finding ways data can be used as a competitive advantage as well as identifying new business opportunities with data.
Previously, Peter led the data science team at REV Media Group (formerly Media Prima Digital), Malaysia, where he made significant contributions to their digital transformation journey. He was also instrumental in driving the National Big Data Analytics Initiative under the Malaysia Digital Economy Corporation (MDEC) in the areas of thought leadership and industry development.
Peter’s core professional strengths include AI and big data strategies, software engineering, and project management. His industry experience includes the e-commerce, media, internet, manufacturing, FMCG, e-learning, and agriculture (palm oil).
Join Us for an Exciting and Informative Event That Will Expand Your Knowledge and Connect You with Like-Minded Professionals
