8.30 AM
8.45 AM
KEYNOTE SPEAKER
In this keynote, Gerard Grech explores how leaders must adapt to a world where artificial intelligence, digital ecosystems and rapid technological innovation are reshaping industries at unprecedented speed. Drawing on his experience working with startups, policymakers and global tech leaders, Gerard offers a front-row perspective on how AI is transforming business models, decision-making and the future of work.
9.25 AM
FIRESIDE CHAT
In a world shaped by overlapping crises—economic, geopolitical, technological, and environmental—businesses must rethink resilience. This fireside chat explores whether organisations are truly prepared to navigate constant disruption, and how leaders can adapt strategies, operations, and mindsets to stay competitive in a polycrisis world.
11:50 AM
Energizers
9:55 AM
PRESENTER
Expanding the boundaries of human intent: how AI-driven discovery is evolving from finding answers to orchestrating outcomes.
10:15 AM
PANEL DISCUSSION
This session explores the growing influence of major platforms—including Google, Meta, TikTok, retail media, and super apps—in reshaping how brands approach planning, measurement, and growth. While these ecosystems offer scale, precision targeting, AI-driven optimization, and integrated commerce, they also present challenges around transparency, data access, and long-term dependency. Bringing a balanced perspective, the discussion will unpack both the opportunities and trade-offs, with a focus on practical strategies for brands to build a more resilient media ecosystem—leveraging first-party data, strengthening independent measurement, and managing platform reliance effectively.
11:50 AM
Energizers
Agentic advertising represents one of the most meaningful structural shifts the industry has seen in years. Across Asia, agent-to-agent transactions are becoming a commercial reality, with brands, agencies and media owners embracing this movement. Through this 10-minute demonstration, watch as three AI agents built on open standards – Buyer Agent, Sales Agent and Creative Agent – collaborate in real-time to transact, optimise, and deliver omnichannel campaigns.
2:20 PM
PANEL DISCUSSION
Customer experience has entered a new phase, one where intelligence is no longer layered on top, but designed into the experience itself. “Designing Intelligent Customer Experiences” explores how brands are rethinking engagement from the ground up, embedding data, AI, and adaptive systems into every interaction to create journeys that are not just seamless, but contextually aware and continuously evolving. This panel will examine how organisations are moving beyond static personalisation toward dynamic, real-time responsiveness. From anticipating intent to orchestrating interactions across platforms, the focus shifts from managing touchpoints to designing systems that learn, adapt, and improve with every customer signal. At its core, this is a conversation about balance. As experiences become more intelligent, how do brands ensure they remain human? How do they build trust while leveraging data at scale? The brands that succeed will be those that treat intelligence not as a feature, but as a design principle, creating experiences that feel intuitive, relevant, and ultimately worth returning to.
11:15 AM
PRESENTER
As AI-driven platforms like ChatGPT, Perplexity, and Google Search Generative Experience (SGE) redefine how users find information, the focus is shifting from “ranking in a list of links” to “being cited within an AI-generated answer.
11:50 AM
Energizers
In a world where APAC markets move faster than planning systems can keep up, this session introduces Adaptive Advertising as the new operating model for connecting real-world market complexity to precise, automated execution. Discover how Locala’s Planning Agents bridge the gap between fragmented data and local action, ensuring that when markets move differently, your advertising adapts to match.
11:25 AM
PANEL DISCUSSION
Agentic advertising has moved from a concept to a clear market structure, dividing into Protocols/standards, Agentic platforms, and Agency orchestration layers. This shift transforms the industry from using an “assistant” to an “agent,” closing the gap between insight and direct system activation. However, the market remains immature due to critical limitations in trust architecture, standardization, and the ongoing necessity of human governance. The core question for “Agentic Advertising Is Here. Now What?” is not about AI adoption, but the operational split between players who merely accelerate existing advertising workflows and those using agents to drive strategic relevance, interoperability, and greater power.
12:50 PM
12:00 PM
PRESENTER
The next paradigm shift in content creation isn’t just about better generative models—it is about autonomous coordination. This session explores the intersection of Agentic AI frameworks and industrial-grade video generation on BytePlus ModelArk. We will dissect how AI agent framework can ingest data, draft scripts, analyze visual aesthetics, and programmatically generate complex prompts. Then, we will look at how these agents seamlessly drive Dreamina Seedance 2.0 to render high-fidelity, cinematic video with native audio-video sync and precise character consistency.
12:20 PM
SPECIAL PRESENTATION
When you hear “Gen Z employees”, what concerns come to mind?
In the d Young Achievers Program 2026, university students were challenged to tackle real industry briefs under tight timelines, supported by industry mentors and practitioners. The results may surprise you.
In this dynamic panel discussion, participants will share how they approached complex marketing challenges, uncovered human insights, developed creative solutions, and collaborated under pressure.
Beyond showcasing their work, the session offers a rare opportunity to hear directly from the next generation of talent about how they think, what motivates them, and what the industry may be getting wrong about Gen Z.
11:50 AM
Energizers
The search bar is evolving, and it’s time to rethink how the world finds information. Get a simple, ELI5 breakdown of the massive shift from search engines that point you to books, to AI storytellers that read the library for you.
2:00 PM
PRESENTER
In a world vying for attention, brands need to engage, not just advertise. Florent Vallauri from Gameloft, the leader in mobile gaming, will reveal how the principles of compelling game design – from captivating storytelling and rewarding progression to intuitive UX and AI data-driven optimization – can be powerfully applied to brand experiences. Learn how Gameloft leverages these techniques to build massive, loyal audiences, and discover how you can transform your marketing strategy from interruption to immersion, fostering deeper emotional connections and driving measurable results. This session will explore real-world case studies of successful brand integrations within games, gamified brand campaigns and offer actionable insights to elevate your brand’s engagement in the digital landscape.
10:40 AM
PANEL DISCUSSION
Smart TVs are transforming television from a passive viewing channel into an intelligent, interactive, and commerce-enabled platform. As AI, retail media, and connected ecosystems converge, the living room is becoming one of the most valuable environments for customer discovery, engagement, and conversion.
This panel explores how advertisers can harness the new Smart TV landscape, balancing the scale of linear TV with the precision and responsiveness of connected TV. From shoppable experiences and adaptive creative to AI-driven optimisation and audience intelligence, we will examine how brands can maximise this shift and redefine the role of television in the modern customer journey.
11:50 AM
Energizers
3:00 PM
PRESENTER
Technology, in its essence, remains a mere tool. It is only when infused with creativity that it transcends its functional state and transforms into a magical solution. That is the magic of alchemy. To do that, technology doesn’t have to be cutting-edge. What truly matters is how wisely we harness it for sustained social impact, and that is where creativity plays its pivotal role.
3:00 PM
Spotlight
This special recognition segment shines a spotlight on Malaysia’s top 3 most-watched creators—the visionary minds who have truly cracked the code of audience retention.
3:20 PM
PANEL DISCUSSION
For years, brands built influencers to amplify their stories. Today, that equation has inverted. Influencers are no longer just distribution channels, they are becoming brands in their own right, with the cultural capital to shape demand, define aesthetics, and even dictate product direction. This panel explores the structural shift from influence to ownership. As audiences place greater trust in individuals over institutions, brands are increasingly partnering with influencers not just for reach, but for relevance, community access, and co-creation. In categories like fashion, the rise of celebrity Creative Directors signals a deeper change. Cultural authority is no longer earned solely through craft or legacy, but through attention, identity, and connection. We will examine what this means for brand building in the next era. When does a brand collaborate versus concede control? How do you scale influencer partnerships without diluting authenticity? And ultimately, if influence is the new infrastructure, where does long-term brand equity truly sit?
3:45 PM
PRESENTER
Agentic commerce is where AI agents browse, negotiate, and buy on behalf of consumers. This is rapidly growing, with 25% of e-commerce expected to shift to agentic channels by 2030. This creates three battlegrounds: primacy over the consumer interface, relevance at key decision moments, and trust in a new fraud landscape. Our recommended response combines defense (making payments agent-readable via structured data and secure tokens) with offense (proprietary AI agents leveraging personalization and loyalty), positioning Agent Pay as the infrastructure layer for this emerging ecosystem. Development of AI agents have been a key enabler of this shift towards agentic commerce. At Mastercard we help to build an ecosystem of complementary AI agents to achieve this. The vision is to help our client to develop into a commerce engine, serving as the gateway for agentic transactions with various merchants.
4:05 PM
DEBATE
Is AI production destroying value—or simply shifting where it resides? As automation accelerates content creation, design, and decision-making, industries are grappling with a fundamental question: does AI erode human creativity and commercial worth, or does it unlock new forms of value across the ecosystem? This debate brings together diverse perspectives to examine how AI is reshaping cost structures, redefining talent, and redistributing competitive advantage. From agencies to platforms and creators, the session will explore whether value is being diminished, displaced, or reimagined—and what this means for the future of work, innovation, and sustainable growth.
4:40 PM
