02:50 PM • Panel Discussion #3
Rise of the Agentic Era: How will AI Agents drive the next chapter of marketing personalisation?
This session will explore the emergence of the Agentic Era—a new phase in AI development where autonomous AI agents can make decisions, take actions, and personalise experiences on behalf of users with minimal human input. We’ll dive into how these agents are poised to transform marketing personalisation—from delivering real-time, context-aware messaging to orchestrating multi-channel campaigns based on predictive intent. The panel will discuss practical applications, ethical considerations, and the evolving role of marketers in a world where AI can act independently to engage consumers.
panellists
serm teck choon
Serm and his partners launched Antsomi as a regional marketing technology company with its flagship product, CDP 365, in mid-2020. Since its launch, Antsomi has become an emerging martech brand native to Southeast Asia by helping clients unify and activate their customer data across multiple channels. With over two decades of industry experience, Serm was the former president of the Malaysian Digital Association (MDA). Constantly invited by media outlets to share his views about digital, Serm is a sought-after speaker at various conferences, a mentor and judge for start-up competitions, and a jury member for global and regional media and advertising awards.
Vincent Pang
Vincent is an adman by nature and has over 20 years of experience progressing from marketing and business development to commercial roles across various industries including Adtech.
He is currently spearheading Locala’s growth across APAC, harnessing the power of location intelligence, granular consumer insights and cutting edge AI to efficiently plan, buy and measure Omnichannel advertising campaigns. Locala helps marketers understand their audiences at hyperlocal level to deliver highest in-store visitation and return on ad spend.
Saravanan Asogan
A builder at heart, Saravanan is a relentless problem-solver with a knack for turning chaos into code and vision into reality. He has led cross-functional teams, launched impactful platforms and translated complex ideas into award winning execution. He is also MSA Planner of the Year, MDA Digital Person of the year, and AOTY Engagement Planner of the Year.
Basically in a nutshell; a shot of brilliance with a splash of idiosyncrasy with a donut topped with a splash of sarcasm!
Cindy Eliza
She is a law grad turned marketer and have spent 12 years as a client before
taking on a stint as Head of Digital for Universal McCann over the past 2.5
years that culminated in her being promoted as IPG Mediabrands’ Chief
Digital Officer.
In her role, she is responsible for delivering organizational
transformation and business impact through driving digital excellence,
capability building and client empowerment. She is passionate about digital
media, martech, adtech and is on a quest to build a team of world class
digital superstars.