• 12 JUNE 2025
  • ONE WORLD HOTEL, PJ
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Registrations: Soon!

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Navigate Your Journey with D-Conference 2025

Presenters

New era of creativity: How data & tech can refine the role of creatives

Creativity
This session will explore how data and technology are enhancing creativity, streamlining workflows, and driving more impactful campaigns. From using AI for ideation to leveraging analytics for precision targeting, experts will discuss how these innovations empower, rather than replace, the creative process. Join us as we explore the intersection of art and science in the "New Era of Creativity."

The AI-powered consumer: How technology is changing buyer behaviour

AI
This session will explore how AI is reshaping consumer behavior, from personalized recommendations to predictive analytics that drive purchasing decisions. Experts will discuss how businesses can leverage AI to anticipate customer needs, tailor experiences, and strengthen relationships, while addressing ethical and privacy challenges. The session will offer insights into the evolving dynamics between technology, creativity, and consumer expectations in this transformative era.

Is technology creating more inequality?

Brand Authenticity
This session will explore the impact of technological advancements on brand authenticity, focusing on inclusivity and accessibility in the digital age. Experts will discuss how technology can inadvertently deepen societal inequalities and how brands can balance innovation with genuine efforts to promote equity, ensuring they stay true to their values while fostering inclusivity.

Is technology creating more inequality?

Brand Authenticity
This session will explore the impact of technological advancements on brand authenticity, focusing on inclusivity and accessibility in the digital age. Experts will discuss how technology can inadvertently deepen societal inequalities and how brands can balance innovation with genuine efforts to promote equity, ensuring they stay true to their values while fostering inclusivity.

Nurturing the next generation of creative leaders

Talents
This session will focus on developing and empowering the next generation of creative leaders. It will explore strategies for fostering creativity, critical thinking, and leadership skills in emerging talent. The discussion will highlight mentorship, education, and industry practices that can cultivate future leaders capable of driving innovation and inspiring change in the creative field.

Attribution in a fragmented world: Linking creative campaigns to ROI

Success Matrix
This session will address the challenges of measuring the return on investment (ROI) of creative campaigns in today’s fragmented media landscape. It will explore methods and tools for accurately attributing success across multiple platforms and touchpoints, providing insights into how brands can effectively link creative efforts to measurable outcomes. The discussion will also highlight best practices for optimizing campaign strategies based on data-driven insights.

PANEL DISCUSSIONS

Independent creators: Adding value or diluting quality
The session will explore how brands can collaborate effectively with independent creators to maximize value without sacrificing excellence.
Creativity
Marketing, reinvented: AI's game-changing power play
The session will highlight how AI is revolutionizing marketing efficiency and effectiveness, shaping the future of the industry.
AI
Best practices 2025: Breaking free from cookie-cutter personalisation
The session will address overcoming challenges like over-saturation and maintaining authenticity, while building deeper consumer connections and ensuring trust.
Personalisation
Tech addiction: Engagement versus enslavement
This panel will explore the ethical challenges of technology in consumer engagement.
Ethics
ASEAN's creative crisis: Are we stuck in imitation rather than innovation?
This panel will examine whether ASEAN’s creative industries are struggling with originality, relying too heavily on imitation instead of fostering innovation.
ASEAN

debates

In-house creative versus extenal agencies: Do brands sacrifice quality for control?

Creativity
This debate will explore the strategic decision brands face between building in-house creative teams or relying on external agencies. While in-house teams offer control and alignment with brand values, do they risk losing diverse ideas and polished execution? External agencies bring specialized expertise but challenge a brand’s control over its narrative.

The authenticity crisis: Can AI-generated content truly resonate?

AI
This debate will examine whether AI-generated content can connect with audiences on a deeper, authentic level. While AI can mimic creativity and produce content at scale, experts will discuss if its reliance on algorithms creates a barrier to emotional resonance.

Who owns the consumer: Brands, platforms or algorithms?

Ethics
This debate will examine the shifting power dynamics in consumer relationships. As brands, platforms, and algorithms increasingly shape buying decisions, panelists will debate who truly owns the consumer. They will discuss the influence of brands' marketing, platform control over data, and how algorithms drive consumer behavior.

Are today's creatives losing the ability to think without AI?

Talents
This debate will explore whether the increasing reliance on AI is eroding the creative process. Panelists will discuss how AI tools are shaping the work of today's creatives and whether they are compromising originality and critical thinking.

Chasing emotional metrics: Meaningful measure or marketing gimmick?

Success Matrix
This session will address the challenges of measuring the return on investment (ROI) of creative campaigns in today’s fragmented media landscape. It will explore methods and tools for accurately attributing success across multiple platforms and touchpoints, providing insights into how brands can effectively link creative efforts to measurable outcomes.

more to be announced

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