Panel Discussion #1

This occasion serves as a platform for us to come together, share knowledge, and engage in meaningful conversations that will undoubtedly lead to new insights and innovative ideas. It is an opportunity for us to learn from each other, challenge our assumptions, and explore the latest trends and advancements in our field.

In a rapidly evolving digital landscape, the impending demise of third-party cookies has left marketers and advertisers facing new challenges in targeting and attribution. However, this shift also heralds a realm of untapped potential and innovative strategies. Through this presentation, attendees will gain valuable insights into navigating the complexities of the post-cookie era, equipping them with the knowledge and strategies needed to thrive in an ever-changing digital advertising landscape.

Panel Discussion #2 

Explore strategic insights into navigating the cookieless landscape and crafting a robust 1st-party data reservoir. This session, featuring industry experts, offers actionable takeaways for professionals at all levels, addressing challenges and opportunities in the evolving digital landscape.

Debate #1 

In this debate, industry leaders explore power dynamics between consumers, marketers, and media in shaping choices, uncovering nuances like influence vs manipulation and control vs co-creation. This session aims to provoke and deconstruct the effectiveness of strategies in shaping consumer behavior, providing practical insights to navigate this evolving landscape.

Panel Discussion #3

In this session, we explore approaches to campaign assessment and suitability of metrics that aim to redefine success. This session discusses the impact of innovative measurement on designing and optimizing modern campaigns.

Explore with us as we question the existing complexities in our approach to consumer journeys. Gain insights on simplifying strategies and cutting unnecessary intricacies of getting your consumers convert. This session offers a pragmatic perspective, focused on refining and streamlining customer journeys to achieve business objectives effectively.

Panel Discussion #4

“Employees Make or Break a Business” – This panel focuses on the crucial role of leadership in attracting, retaining, and developing top talent within organizations. Effective leaders have the ability to create and cultivate a culture where employees feel valued, engaged, and motivated to perform at their best. And when our employees perform, our business succeeds. This panel discussion will explore various strategies, best practices, and challenges associated with empowering leaders to become effective talent magnets in today’s dynamic workplace landscape.

Debate #2

Does AI unleash or stifle human potential? Dive into a dynamic debate dissecting AI’s impact on the future of talent in the digital industry. Explore the transformative potential, confront ethical challenges, and navigate the job landscape. Expect to leave this session either provoked or empowered, armed with insights to navigate the changing impact of AI on the future of local talent.

Panel Discussion #5

Following industry leaders in their journey into AI, we explore the potential impact of AI tools on future business outcomes. How do we leverage AI for strategic advantage and navigating the evolving business landscape? Uncover proactive strategies for organizations to adapt to the transformative possibilities presented by AI technology and a focused exploration at the intersection of AI tools and upcoming business outcomes.

Panel Discussion #6 

Explore ways to minimize the environmental footprint of our industry, from green data centers to carbon-neutral campaigns, and how to champion sustainability within tech & media. Together with industry experts, this session explores practical approaches to foster a more sustainable and eco-friendly digital landscape.

In the post-pandemic era, brand and retail businesses should strategically approach e-commerce to cultivate profitable ventures and foster consumer loyalty. This entails adapting to shifting consumer behaviors and preferences, leveraging digital platforms effectively, prioritizing customer experience and satisfaction, implementing innovative marketing strategies, optimizing supply chain and logistics operations, and embracing data-driven insights for informed decision-making. By focusing on these aspects, brands and retailers can not only thrive in the e-commerce landscape but also establish enduring relationships with their customer base, driving long-term success and sustainability.

Debate #3 

This topic explores the effectiveness of brand led communication Vs influcer/KOL led communication in building brand and consumer trust. For and against teams to argue based on real life examples of how a 2 disting types of contents win the hearts of consumers and bring business reluts.

Panel Discussion #7 

Dive into the clash between regulatory compliance and consumer trust where industry leaders debate legal intricacies, impact on user confidence, and dissect the delicate balance between regulations and trust-building. This session aims to uncover complexities, risks, and benefits as industry leaders navigate this critical intersection of legal obligations and ethical data practices in the digital landscape.

Panel Discussion #8 

Building brand and consumer trust have been the toughest in this age of algorithm and with the overload of data.
This topic explores the possibilities of how people, creativity and technology play their roles in brand building and how important each factor is! Our panelists will dive deep into below points and beyond

1. Importance of storytelling and creative expression
2. Importance of tech and specifically AI in handling big data, insight mining, and message creation and delivery at scale and connecting deeper with consumers
3. Unleashing the potential of talents who can balance creativity, logic and technology together to find solutions that bring the magic back for brands and consumers