8:30AM

Introduction & welcome speech
By MDA President

Eileen Ooi

8:35AM​

Opening Speech by MDEC

Encik Razif Abdul Aziz, Head/Vice President, Business Services Division, MDEC

8:45AM​

Opening Address by the Deputy Minister of Digital

YB Datuk Wilson Ugak Kumbong

8:55AM Presenter #1

Navigating Disruption and Staying Relevant in Shifting Digital Landscape

Natalie Goh

9:15AM Panel Discussion #1

Unleashing Possibilities in ASEAN

Eileen Ooi / DR. Dinh Le Dat / Eakchai Parichatikanon / Geoff Tan / Janoe Arijanto / Ilona Juwita ​

9:50AM Presenter #2

AI Meets Community: Unleashing New Connections Between Brands and Consumers

Anna Soliman

10:08AM Presenter #3

Navigating the Post-Cookie Era: Unleashing Possibilities in AdTech

travis Teo

10:26AM Panel Discussion #2

Building Resilience with 1st-Party Data in the Cookieless Era

Prabhat Taneja / Serm Teck Choon / Daler Kendzhaev / Ronn Yeo / Karthik Karunanithy

10.51AM debate #1

Consumers, Marketers or Advertising - Who truly leads behaviour change?

Kiron Kesav / Sai Phaik Cheng / Stanley Clement / fong Ai Peng / Divya Singh / Samantha teh / Ivor Xianz

11:21AM focus session #1

The Power of Small Screen Strategy

Raja Jastina Arshad / Iylia Izzati

11:39AM panel discussion #3

Breaking the Mold & Rethinking Metrics with Next-Gen Measurement

Pranav Jha / Premnath Unnikrishnan / Doreen Teh / Paromeeta Banerjee / Diogo Andrade

12:04PM Presenter #4

Are We Overthinking Consumer Journeys?

JordAn Quek

12:22pm

Lunch break

1:45PM panel discussion #4

Empowering Leaders as Talent Magnets

Kausern Hieu / Saravanan Asogan / Prema Ponnudurai / Matthew Ho

2:10PM Debate #2

Pros vs Cons: Debating AI's Impact on Human Potential

Nicholas Sagau / Kshitij Pradeep / Syamil Fahim / Sandeep Joseph / AZMIR RAHMAN / Andrew Pinto / Mediha Mahmood

2:40PM Presenter #5

Missions for the Modern Marketer

aaron leong

2:58PM panel discussion #5

Can AI Tools Reshape Business Outcomes in 2-3 Years?

Ashran Ghazi / Chan May Ling / Pamela Ooi / Suhail Ahmed / David Soo

3.23PM panel discussion #6

The Green Shift: Sustainable Practices for a Digital World

Renuka Sena / Dr. Sumitra Nair / Kevin Seng

3:48PM Presenter #6

How should brand and retail approach ecommerce in 2024?

Bvern Yip

4:06PM debate #3

What's more effective: The classic brand led contents or bite sized creator contents

Chris Wee / Ceddy ANG / Ledwina In/ Ng Yau Chuan / Arqam Tabani / Emir Shafri / Juliana Aznam

4:36PM focus session #2

The Harmony of Human Creativity and AI in Shaping Media and Marketing

Sai Phaik Cheng / Nicholas Sagau

4:54PM panel discussion #7

Malaysia's Data Dilemma: Navigating Compliance vs. Building Consumer Trust

Tan Lee Chin / Mediha Mahmood / ShelVei Yong / EDDY LIEW

5:19PM panel discussion #8

How to build brand and consumer trust in the age of disruption

Bharat Avalani / Santharuban Thurai Sundaram / Winnie Chen-Head / Claudian Navin Stanislaus / Abdul Sani Abdul Murad

5:44PM

Closing Remarks by Organizing Chairman

Pranav Jha