10:20 AM • Panel DISCUSSION #1
AI vs Search: Reinventing discovery or breaking the system?
As AI reshapes how we find information, is traditional search becoming obsolete? With AI-driven answers, personalised results, and changing user behaviours, this session explores whether AI is enhancing search—or disrupting the very way we navigate the digital world.
panellists
Pranav Jha
Pranav is a seasoned media professional with 20 years of experience across strategic media planning, retail/ecommerce campaign management and performance marketing. He has worked across India, Malaysia & Thailand and currently working as Head of Media Practices for WPP Media.
His team of experts work on Search, Video, Social, Programmatic, eCommerce, Analytics and SEO functions. Prior to this, he led in-house performance team at Central Retail Group Thailand to build and grow online retail business. In his free time, he watches movies, listens to music, cooks, and drives around with family.
His team of experts work on Search, Video, Social, Programmatic, eCommerce, Analytics and SEO functions. Prior to this, he led in-house performance team at Central Retail Group Thailand to build and grow online retail business. In his free time, he watches movies, listens to music, cooks, and drives around with family.
Gurmeet Gill
Gurmeet Gill is the Programmatic Engagement Director at Dentsu Malaysia, with over 17 years of experience helping brands thrive in the ever-evolving digital jungle. A Manchester Met grad, he’s driven impactful strategies for the likes of Sarawak Tourism Board, Nespresso, Honda, Carlsberg, Iskandar Malaysia, and many more.
His industry takes have landed on BFM 89.9, Branding in Asia, and Marketing Magazine. Off-duty, Gurmeet pays it forward—offering pro-bono brand and digital consulting to passionate Malaysian businesses. Equal parts strategist, storyteller, and stirrer of conversations, he brings both wit and wisdom to every room (and stage) he steps into.
His industry takes have landed on BFM 89.9, Branding in Asia, and Marketing Magazine. Off-duty, Gurmeet pays it forward—offering pro-bono brand and digital consulting to passionate Malaysian businesses. Equal parts strategist, storyteller, and stirrer of conversations, he brings both wit and wisdom to every room (and stage) he steps into.
Neeraj Mishra
With over 16 years of FMCG marketing experience across brand and agency roles, Neeraj specializes in leveraging digital tools and strategies to drive growth and engagement. He had worked with leading brands like Nestle, Colgate, LG, and Vinda Malaysia, utilizing platforms such as Google Analytics, Google Ads, CRM, CDP, and FB Business Manager to execute successful campaigns.
Currently heading a Media & Business Intelligence unit, he manages data, generates insights, and develops media strategies to deliver measurable results. Passionate about digital innovation, Neeraj stays ahead of trends to help businesses thrive in an ever-evolving digital landscape.
Currently heading a Media & Business Intelligence unit, he manages data, generates insights, and develops media strategies to deliver measurable results. Passionate about digital innovation, Neeraj stays ahead of trends to help businesses thrive in an ever-evolving digital landscape.
Aaron Rigby
Aaron Rigby is the Regional Director for India and Southeast Asia at Taboola, where he leads the charge in expanding the company’s footprint across the region. Specializing in performance marketing, Aaron focuses on using data-driven content and media insights to connect brands with audiences, driving engagement and measurable outcomes at scale.
With extensive experience in marketing technology and digital media services, Aaron has a proven track record of orchestrating significant business transformations. His sharp strategic thinking and talent for leading diverse, high-performing international teams consistently enable him to deliver impactful solutions in the fast-paced martech landscape.
SESSIONS
The Creative Spark: Google AI in a New Era
The AI-Powered Canvas: Google's Vision for Marketing in an Era of Disruption
AI Integration in Organizations: Where Are We, and How Do We Keep Up?
The AI takeover: Is UX as we know it over
Scroll-Stopping Creativity: What Actually Works in 2025
In 2025, great content isn’t enough - what matters is how it’s delivered, when it appears, and who sees it.
Audience-First Influence: Responding to Evolving Consumer Expectations
In an era where a single post can spark outrage, who really sets the boundaries of what’s acceptable?
The AI-Powered Canvas: Google’s Vision for Marketing in an Era of Disruption
In an era of micro screens and fleeting attention, discover how Google AI is fueling the next wave of creativity
Creators vs Tech Platforms
As platforms develop AI that can generate content at scale, where does that leave human creators?
The Future of Advertising in an AI Era
The Future of Advertising in an AI Era
AI vs Search
Reinventing discovery or breaking the system?
Rise of the Agentic Era
How will AI Agents drive the next chapter of marketing personalisation?
In-house creative vs external agencies
Do brands sacrifice quality for control?
Synthetic media and the currency of trust
Dive into how these agents are poised to transform marketing personalization with AI development where autonomous AI agents can make decisions, take actions, and personalise experiences on behalf of users with minimal human input.
The AI takeover: Is UX as we know it over
The AI takeover: Is UX as we know it over
AI: The death of creativity or its greatest tool?
AI: The death of creativity or its greatest tool?
New Era of Creativity in ASEAN
New Era of Creativity in ASEAN
Authenticity in a Synthetic World
Authenticity in a Synthetic World
The Rise of Virtual Humans
explores the rise of virtual humans, digital entities mimicking human behavior, and their impact on media and interaction, questioning authenticity and the future of human-digital creativity.