08:35 AM • KeyNote #1
Authenticity in a Synthetic World – As the world becomes filled with synthetic media, what does it mean to be authentic?
This session explores the intersection of human creativity and digital synthesis—how artists navigate originality in a world where technology blurs the line between real and artificial.
Keynote speaker
Red Hong Yi
Red Hong Yi, an artist-architect known as “the artist who paints without a paintbrush,”
creates mixed media art using everyday materials. Her viral 2012 video, where she used
a basketball to paint a portrait of Yao Ming, launched her career.
She has since created
works with objects like chopsticks, socks, and coffee cup stains, amassing millions of
views. Red has been featured in major media outlets such as The Wall Street Journal
and CNN, and gained global recognition with her 2021 TIME Magazine cover on climate
change.
SESSIONS
The Creative Spark: Google AI in a New Era
The AI-Powered Canvas: Google's Vision for Marketing in an Era of Disruption
AI Integration in Organizations: Where Are We, and How Do We Keep Up?
The AI takeover: Is UX as we know it over
Scroll-Stopping Creativity: What Actually Works in 2025
In 2025, great content isn’t enough - what matters is how it’s delivered, when it appears, and who sees it.
Audience-First Influence: Responding to Evolving Consumer Expectations
In an era where a single post can spark outrage, who really sets the boundaries of what’s acceptable?
The AI-Powered Canvas: Google’s Vision for Marketing in an Era of Disruption
In an era of micro screens and fleeting attention, discover how Google AI is fueling the next wave of creativity
Creators vs Tech Platforms
As platforms develop AI that can generate content at scale, where does that leave human creators?
The Future of Advertising in an AI Era
The Future of Advertising in an AI Era
AI vs Search
Reinventing discovery or breaking the system?
Rise of the Agentic Era
How will AI Agents drive the next chapter of marketing personalisation?
In-house creative vs external agencies
Do brands sacrifice quality for control?
Synthetic media and the currency of trust
Dive into how these agents are poised to transform marketing personalization with AI development where autonomous AI agents can make decisions, take actions, and personalise experiences on behalf of users with minimal human input.
The AI takeover: Is UX as we know it over
The AI takeover: Is UX as we know it over
AI: The death of creativity or its greatest tool?
AI: The death of creativity or its greatest tool?
New Era of Creativity in ASEAN
New Era of Creativity in ASEAN
Authenticity in a Synthetic World
Authenticity in a Synthetic World
The Rise of Virtual Humans
explores the rise of virtual humans, digital entities mimicking human behavior, and their impact on media and interaction, questioning authenticity and the future of human-digital creativity.