DEBATE #1​

Consumers, Marketers or Advertising - Who truly leads behaviour change?

In this debate, industry leaders explore power dynamics between consumers, marketers, and media in shaping choices, uncovering nuances like influence vs manipulation and control vs co-creation. This session aims to provoke and deconstruct the effectiveness of strategies in shaping consumer behavior, providing practical insights to navigate this evolving landscape.

FULL debaters to be announced soon

Kiron Kesav

Kiron has been a lifelong student of the why behind human behaviours and a firm believer in the power of creativity. Perhaps that is why everything that he loves doing has been at the crossroads of psychology and creativity (well, creativity does thrive at intersections, doesn’t it?) – be it advertising, short-filmmaking, writing, workshop-design, voice-overs, or acting.
As the CSO at OMG, he drives strategic thinking for the group with a focus on developing frameworks & products that solve business & marketing problems. He is also the creator of Creativity Heuristics – a practical hands-on workshop model to enhance creativity.

Sai Phaik Cheng

She has over 20 years of experience in communication and marketing from 5 sides – creative advertising side Naga DDB & BBDO, client side in Nestlé Malaysia delving into CRM and Media, and consulting side working with numerous clients on their marketing campaigns. She was engaged by Google to conduct Brand Ideation workshops under their Brand Hack module. From the media side, she was the Head of Strategy for Wavemaker MY and Mindshare Group before taking over the role of an Agency Lead for mSIX and Partners. Finally completing the communication ecosystem, she is with the media owner side as the Director of Solutions and Implementation for Media Prima Omnia.

 

She has worked with an extensive list of Clients and has won numerous effectiveness awards for Effies Malaysia, APPIES, MARKIES, MSA, just to name a few.

Stanley Clement

Stanley leads 150 creative young minds across MBCS, focused on branded content opportunities with media partners, digital content that drives performance and engagement, and brand fuelled long and short-form original content. An integral part of the IPG Mediabrands executive committee, Stanley’s ambition is to change the face of content through a data-driven practice built on the intelligence and insight that media provides, connecting brands with people in a compelling and personalised way. Under his watch, the agency has picked up several accolades including a Gold at Campaign Asia’s Agency of the Year Awards, Golden Kancil and WARC Grand Prix.

Foong Ai Peng

A curious communications practitioner of 20+ years of experience, who is a strong believer in growth mindset.

 

Loves to understand the real purpose and at the same time, she is able roll up her sleeves and walk the talk.

 

Currently the Vice President of Malaysian Advertisers Association and involved in industry standards and benchmarking, growing talent and knowledge sharing. Previously a panellist in World Out of Home Organization, past jury in Malaysia Media Awards, Malaysia Digital Awards, Appies and Star Outstanding Business Awards. Also, a former Chairperson for Audit Bureau Circulation in measuring what matters.

Divya Singh

A curious communications practitioner of 20+ years of experience, who is a strong believer in growth mindset.

Loves to understand the real purpose and at the same time, she is able roll up her sleeves and walk the talk.

Currently the Vice President of Malaysian Advertisers Association and involved in industry standards and benchmarking, growing talent and knowledge sharing. Previously a panellist in World Out of Home Organization, past jury in Malaysia Media Awards, Malaysia Digital Awards, Appies and Star Outstanding Business Awards. Also, a former Chairperson for Audit Bureau Circulation in measuring what matters.

Samantha Teh

Samantha Teh has recently taken on the mantle of Marketing Director at Abbott Nutrition Malaysia. She has 17 years’ marketing experience within FMCG industry from packaged foods, personal care, skin care and child nutrition.

 

Starting her career in market insights, she is well-versed with the importance of understanding consumer behaviour that influence their decisions. She has also worked on new product innovations and cost leadership projects that drove strong business results.

 

She now leads the Abbott Nutrition marketing team working on strong brands in child and adult nutrition – Pediasure, Similac, Ensure and Glucerna.

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