What's more effective: The classic brand led contents or bite sized creator contents

This topic explores the effectiveness of brand led communication Vs influencer/KOL led communication in building brand and consumer trust. For and against teams to argue based on real life examples of how a 2 distinct types of contents win the hearts of consumers and bring business results.

FULL debaters to be announced soon

chris wee

As the Chief Digital Officer at Omnia, Malaysia’s largest media group, Chris drives company and product strategy focusing on digital integration and innovation across mediums; Online, TV, Out Of Home, Radio & Print, stitching together audiences via data & adtech.


Omnia offers an integrated creative media solution that captures 98% of Malaysian audiences.


Part of the founding team of & REV Asia (now known as REV Media Group), Chris has a deep understanding of digital media and digital commercial strategy. Growing companies from start-up to mergers to acquisitions, Chris has a good grasp over building products, company culture and valuation. REV Media Group is now the largest digital media group in Malaysia, having the highest unique users on mobile above Google and Facebook in Malaysia (source; comscore).


Prior to SAYS, at Pfizer Nutrition Chris was the product manager for the company’s highest grossing product and pioneered the company’s digital transformation strategy. 


His mix of experience from business strategy, product management, digital marketing & innovation guides companies through a holistic journey of business strategy, culture and connecting companies with audiences.

Ng Yau Chuan

Yau is the Chief Marketing and Digital Officer at Loob Holding, the owner of top regional lifestyle tea brand, Tealive. His passion straddles brand, commercial and digital transformation, having spent the better part of the last 12 years at tech companies like Google and Facebook.
He is excited about marrying great storytelling and technology to build unshakeable, long, lasting brands.

Arqam Tabani

Arqam has over 12 years of experience in media and has held several roles in markets across South Asia and Southeast Asia that have honored his expertise in Media planning, Client relations, and Strategic development. He has worked across different verticals such as FMCG, QSR, Banking, and Telcos.


He has managed client relationships for some of the key FMCG players such as Nestlé, Unilever, Friesland Campina, and Kimberly-Clark. His excellence in managing clients and thought leadership, awarded him with “Young Achiever of the Year” in Campaign’s Agency of the Year 2017 (South Asia) and “Planner of the Year’20” in Media Specialist Association Awards (Malaysia).

Ledwina In

With over 13 years of experience in the marketing and advertising sector, Ledwina is a seasoned expert in Social Media and Influencer Marketing. She previously served as a Senior Strategic Planner at REV Asia and held regional lead roles at Lion & Lion Digital Agency and AirAsia BIG, spearheading social media and influencer strategies for various brands. Currently, she is the Head of Social Products at REV Media Group, where she launched SPARK, successfully expanding and integrating all sponsored social media content and influencer marketing across Media Prima Group.

ceddy ang

Ceddy Ang is a Malaysian content creator, social media personality, entrepreneur and host known for his humorous and honest food reviews. He has gained significant popularity on platforms like TikTok and Instagram, where he shares his experiences with a wide range of cuisines. Ceddy is also known for his work in hosting podcasts and TV shows such as BTS and Studio The Hardest Singing Show, as well as his involvement in various marketing and business ventures.


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