- 21 JUNE 2024
- CONNEXION, BANGSAR SOUTH, KL
In the post-pandemic era, brand and retail businesses should strategically approach e-commerce to cultivate profitable ventures and foster consumer loyalty. This entails adapting to shifting consumer behaviors and preferences, leveraging digital platforms effectively, prioritizing customer experience and satisfaction, implementing innovative marketing strategies, optimizing supply chain and logistics operations, and embracing data-driven insights for informed decision-making. By focusing on these aspects, brands and retailers can not only thrive in the e-commerce landscape but also establish enduring relationships with their customer base, driving long-term success and sustainability.
Bvern Yip is a seasoned professional with over 8 years of experience in the agency industry, specializing in fashion and beauty marketing. With a keen eye for trends that drive business growth, she began her career as an influencer marketer and swiftly developed expertise in social media and digital marketing. Over time, she evolved into a versatile business strategist. Bvern works with a diverse clientele, including the beauty, FMCG, and food industries, helping them devise effective strategies to achieve their goals. Her deep understanding of market dynamics and consumer behavior consistently leads to impactful results.
