• 21 JUNE 2024
  • CONNEXION, BANGSAR SOUTH, KL
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Missions for the Modern Marketer

In an ever-evolving marketing landscape, marketers must keep up with the times to maximize new channels and measurement techniques. We would like to present four missions that modern marketers should embark on to elevate strategies, deliver impact, and ensure sustainable business growth.

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Aaron Leong

Aaron is a dedicated media professional with 17 years of experience in the digital landscape. He started his career with premium publishers like BBC, The Economist, and Tripadvisor. With a solid understanding of programmatic advertising, Aaron served as the Head of Programmatic Sales at Singapore Media Exchange. Now, he leads Growth Agencies for TikTok in Singapore, Malaysia, and the Philippines, working with independent agencies to enhance their use of TikTok solutions. Aaron’s journey reflects his commitment to media excellence and his collaborative approach to achieving success.

MORE SESSIONS

Debate #2

Pros vs Cons: Debating AI's Impact on Human Potential

Focus Session #1

The Power of Small Screen Strategy: Turning Mobile Magic into Box-Office Hits

Focus Session #2

The Harmony of Human Creativity and AI in Shaping Media and Marketing​

Presenter #5

Missions for the Modern Marketer

Presenter #2

AI Meets Community: Unleashing New Connections Between Brands and Consumers

Presenter #1

Navigating Disruption & Staying Relevant in a Shifting Digital Landscape​

Presenter #6

How should brand and retail approach ecommerce in 2024?​

Presenter #4

Are We Overthinking Consumer Journeys?

Presenter #3

Navigating the Post-Cookie Era: Unleashing Possibilities in AdTech​

Debate #3

What's more effective: The classic brand led contents or bite sized creator contents

Panel Discussion #1

Unleashing Possibilities in ASEAN.

Debate #1​

Consumers, Marketers or Advertising - Who truly leads behaviour change?

Panel Discussion #8

How to build brand and consumer trust in the age of disruption

Panel Discussion #7

Malaysia's Data Dilemma: Navigating Compliance vs. Building Consumer Trust

Panel Discussion #6

The Green Shift: Sustainable Practices for a Digital World​

Panel Discussion #5

Can AI Tools Reshape Business Outcomes in 2-3 Years?

Panel Discussion #4

Empowering Leaders as Talent Magnets

Panel Discussion #3

Breaking the Mold & Rethinking Metrics with Next-Gen Measurement

Panel Discussion #2

Building Resilience with 1st-Party Data in the Cookieless Era

the possibilities starts here

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