Missions for the Modern Marketer

In an ever-evolving marketing landscape, marketers must keep up with the times to maximize new channels and measurement techniques. We would like to present four missions that modern marketers should embark on to elevate strategies, deliver impact, and ensure sustainable business growth.

Aaron Leong

Aaron is a dedicated media professional with 17 years of experience in the digital landscape. He started his career with premium publishers like BBC, The Economist, and Tripadvisor. With a solid understanding of programmatic advertising, Aaron served as the Head of Programmatic Sales at Singapore Media Exchange. Now, he leads Growth Agencies for TikTok in Singapore, Malaysia, and the Philippines, working with independent agencies to enhance their use of TikTok solutions. Aaron’s journey reflects his commitment to media excellence and his collaborative approach to achieving success.


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