Navigating the Post-Cookie Era: Unleashing Possibilities in AdTech

In a rapidly evolving digital landscape, the impending demise of third-party cookies has left marketers and advertisers facing new challenges in targeting and attribution. However, this shift also heralds a realm of untapped potential and innovative strategies. Through this presentation, attendees will gain valuable insights into navigating the complexities of the post-cookie era, equipping them with the knowledge and strategies needed to thrive in an ever-changing digital advertising landscape.


Travis Teo

A marketer-turned-entrepreneur, Travis Teo is co-founder and executive director of Adzymic, an adtech company that helps brands and agencies simplify their creative management processes and improve their display advertising performance. Before Adzymic, he worked at SAP where he led the digital media practices for the Asia Pacific region, including programmatic media, paid social, paid search, and global media innovation. In a career that has spanned more than 16 years across technology companies such as HP, as well as an agency stint with OgilvyOne as a senior consultant, he has a wealth of experience in digital marketing, CRM, data analytics, and media.


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