A marketer-turned-entrepreneur, Travis Teo is co-founder and executive director of Adzymic, an adtech company that helps brands and agencies simplify their creative management processes and improve their display advertising performance. Before Adzymic, he worked at SAP where he led the digital media practices for the Asia Pacific region, including programmatic media, paid social, paid search, and global media innovation. In a career that has spanned more than 16 years across technology companies such as HP, as well as an agency stint with OgilvyOne as a senior consultant, he has a wealth of experience in digital marketing, CRM, data analytics, and media.