Panel Discussion #3

Breaking the Mold & Rethinking Metrics with Next-Gen Measurement

In this session, we explore approaches to campaign assessment and suitability of metrics that aim to redefine success. This session discusses the impact of innovative measurement techniques and metrics on designing and optimizing modern campaigns.

FULL panellist to be announced soon

Pranav Jha

Pranav is a seasoned media professional with 20 years of experience across strategic media planning, retail/ecommerce campaign management and performance marketing. He has worked across India, Malaysia & Thailand and currently working as Head of Performance Media at GroupM Nexus Malaysia. His team of experts work on Search, Video, Social, Programmatic, eCommerce, Analytics and SEO functions. Prior to this, he led in-house performance team at Central Retail Group Thailand to build and grow online retail business. In his free time, he watches movies, listens to music, cooks, and drives around with family.

Premnath Unnikrishnan

Premnath Unnikrishnan (Prem) has recently joined Abbott Nutrition International as its Head of Digital and Consumer Connection. He is a seasoned digital marketer with extensive experience across various industries and regions. A strategic thinker, Prem combines data-driven insights with creative flair to drive business growth.

Prem spent over four years with QSR Brands Malaysia, where he held multiple roles, including CMO of KFC Malaysia. Prior to becoming CMO, he served as the Head of MarTech and Digital Strategy at KFC and had also led E-commerce and Retention at Pizza Hut Malaysia.

doreen teh

Doreen is a seasoned professional with over 14 years of experience in digital media. Currently serving as the Director of Programmatic at Kinesso, she specialises in programmatic activation, client management, and strategic planning. With a strong track record of success at companies like Xaxis and Kinesso (formerly Cadreon/ Matterkind), she is known for building and managing client relationships, developing innovative solutions, and leading cross-functional teams. Passionate about driving business growth, she brings a wealth of knowledge and expertise to the industry.

Paromeeta Banerjee

Paro has 24 years of experience in market research and a career that specializes in shaping the future of brands for global and local giants, across the world.
She is currently the Country Head for Kantar Insights Malaysia and President of the Marketing Research Society of Malaysia. She is also privileged to feature in the Prestigious Top 250 MR Professionals List across the World, compiled by ESOMAR in 2023.

 

She says “ I am excited to see the possibilities that each day in market research unfolds and am honoured to contribute in my small way in spearheading the course of the market research industry”.

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