Panel Discussion #5

Can AI Tools Reshape Business Outcomes in 2-3 Years?

Following industry leaders in their journey into AI, we explore the potential impact of AI tools on future business outcomes. How do we leverage AI for strategic advantage and navigating the evolving business landscape? Uncover proactive strategies for organizations to adapt to the transformative possibilities presented by AI technology and a focused exploration at the intersection of AI tools and upcoming business outcomes.


Ashran Dato Ghazi

Ashran Dato Ghazi leads Dattel Asia Group – a data analytics and artificial intelligence company, in transforming how businesses, in particular SMEs leverage the power of data and Ai in their business. He overseas the groups operation in the ASEAN region. Previously, he has led organizations such as Malaysian Global Creativity & Innovation Center (MaGIC) – a government agency promoting startups, New Entrepreneurs Foundation – a private foundation for underserved entrepreneurs and MyHarapan – a foundation supporting social business.

chan may ling

May Ling is an experience marketer with over ten years tears at the executive level and a track record of success in developing branding ad marketing strategies, digital transformation, change management, and innovative firsts across multiple markets; her background spans FMCG, telecommunications and Quick Service Retail.

Her expertise is in pioneering new digital innovations in a developing market while directing cross-functional teams to develop award-winning brand and marketing communications campaign, number-one digital products, and the first digital telco payment.

May Ling has accumulated numerous accolades throughout her career, having been recognized as CMO of the year 2023 (Best Marketer in Telco Marketing, 2022 & 2021 (Best Marketing in Retail & Promotions Marketing), Advertising of the year in Digi, and set a Guiness World Record’.

pamela ooi

Pamela Ooi started off as a strategic planner in a digital agency, then moved to creative and performance media. Pamela has now climbed up the media industry specializing in digital and programmatic. In what she does, the key is to be anticipating the next big thing and always be ready to face the challenge with a solution. Among the list of brands Pamela has worked with include McDonald’s, PETRONAS, Carlsberg, Volvo, Pizza Hut, Sime Darby Property, and several other verticals such as education, financial institutions, and fast-moving consumer goods. She has also won several awards such as MDA d Awards, Advertising + Marketing Magazine AOTY Awards, Kancil Awards and Campaign Asia Awards.

Suhail Ahmed

Thought-leader with diverse experience in driving digital transformation for brands. Suhail is currently the Head of Data & Martech for Dentsu Malaysia. He is passionate about data and has been helping brands in Asia navigate the intersection of marketing and technology. An active speaker, moderator and a regular contributor on the subject of the confluence of AdTech & Martech. He is also the council member of IAB+SEA India.

David Soo

David has over 25 years’ experience in the marketing communications field across a wide spectrum of international and local brands. He was previously the Managing Director of Invictus Blue, one of the top independent media integrated agency. David now leads a team of 70 professionals in PHD. He has worked on successful brands such as Dutch Lady, HSBC, Wipro Unza, LG, VW and IKEA to name a few. At PHD, David champions the believe in Happy people = Good Work = Happy Clients. This is achieved by rewarding and empowering our talent to make a difference to their work and development. “Talent is the single most important asset in our industry”. When not at work, like many Malaysians, he is a foodie and a home chef who is always willing to try new creations for his family and friends to sample.   


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