PANEL DISCUSSION #5

Day 2, 23 June @ 10.20am

How are we addressing digital advertising fraud

Digital fraud has been prevalent since the beginning of digital marketing. This discussion will focus on the types of fraud most often seen in the market; what kind of impact it has in the digital marketing and how it can be reduced or eliminated.

moderator

Prabhat Taneja

Director, Head of Biddable Strategy

dentsu Malaysia

Prabhat Taneja is a digital marketing professional with 11+ years of experience in digital and performance analytics. He has led ad operations and client communications in multiple APAC markets, including Malaysia, Singapore, Cambodia, Thailand, Sri Lanka, and Bangladesh. Prabhat has extensive experience in biddable media channels and is proficient in web and mobile measurement analytics. He currently leads and mentors performance team at dentsu Malaysia.

Tai Kam Leong

Chief Sales Marketing Officer

Astro

Tai joined Astro on 21 November 2022 as Chief Sales and Marketing Officer.


With over 20 years of marketing and commercial experience, he is responsible for spearheading Sales and Marketing as it becomes increasingly crucial. He will strive to ensure the Group maximises the value of Astro’s offerings by integrating marketing and sales efforts to deliver the best entertainment and connectivity experience to Malaysians.


Prior to joining Astro, Tai was Maxis’ Head of Brand & Marketing with breakthroughs in Solution Partnerships, Innovation & Ventures and Digital Marketing during that span of time. Before that, he led P&L and operational responsibilities to develop the Home Broadband and Fibre business as part of the converged solutions ambition in Maxis.


Tai also held roles in Singapore as Managing Director of Rapp Singapore and Chief Strategy Officer at DDB Group, and in Malaysia as Head of Strategic Planning at Naga DDB after early career stints in Leo Burnett.
He is an Advertising & Mass Comm graduate from Institute of Advertising and Communications, and has an NCC diploma in Computer Studies from Sunway College.

PANELLIST

Winnie Pang

Head of Performance

Omnicom Media Group

With more than 12 years of experience in the performance industry, Winnie have handled campaigns across various biddable platforms, from SME based clients to MNC in the APAC, SEA, US & EU region, helping clients in building brand & drive valuable result through go-to-market performance. She has also worked on accounts in verticals such as finance (insurance & banking), education, QSR, MHE, CPG, B2B and more.

Winnie is currently heading the performance team in Omnicom Media Group

Reeve Liew

Director, Engagement at Xaxis

Xaxis

Reeve is the Director of Engagement at Xaxis where he is responsible for driving Programmatic adoption across a wide spectrum of clients with a focus on elevating clients’ market presence with utilization of cutting-edge media platforms. Reeve ventured into the digital marketing realm more than a decade ago with experience in ad-tech, digital media planning and creative.

Cindy Eliza Vaz

Chief Digital Officer

Mediabrands

Cindy is the Chief Digital Officer of IPG Mediabrands Malaysia. She is a law grad turned marketer and have spent 12 years as a client before taking on a stint as Head of Digital for Universal McCann over the past 2.5 years that culminated in her being promoted as IPG Mediabrands’ Chief Digital Officer. In her role, she is responsible for delivering organizational transformation and business impact through driving digital excellence, capability building and client empowerment. She is passionate about digital media, martech, adtech and is on a quest to build a team of world class digital superstars.

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