Panel Discussion #7

Malaysia's Data Dilemma: Navigating Compliance vs. Building Consumer Trust

Dive into the clash between regulatory compliance and consumer trust where industry leaders debate legal intricacies, impact on user confidence, and dissect the delicate balance between regulations and trust-building. This session aims to uncover complexities, risks, and benefits as industry leaders navigate this critical intersection of legal obligations and ethical data practices in the digital landscape.

FULL panellist to be announced

Tan Lee Chin

Lee Chin is the Group COO (Group Strategy and Content) of Media Chinese International Malaysia which publishes four leading Chinese newspapers in Malaysia and owns multiple digital assets . She currently leads M-Lab, the audience innovation and creative content hub of the group, which is tasked to drive group digital audience and revenue growth.

She joined Sin Chew Daily as a reporter in 2008 and has since assumed different roles within the media organization and has vast experience developing digital growth strategy and innovative products.

Mediha Mahmood

Mediha Mahmood is a legal and regulatory professional with cumulative 20 years of post-qualified experience in top legal firms and public-listed companies, including as Legal Counsel in the General Counsel’s Office at PricewaterhouseCoopers Malaysia, Head of the Content and Advisory Unit at Astro’s Regulatory, IP Protection and Industry Affairs department, and Head of Legal at AirAsia Digital. Adept at navigating regulatory landscapes, shaping policies and managing strategic collaborations, she has established a solid reputation as an efficient tactical communicator.


Mediha is currently the CEO of the Communications and Multimedia Content Forum (CMCF), having joined the organization as the Executive Director in February 2021. Since taking up the leadership role at CMCF, she has spearheaded its complete rebranding and led the revamp of the Content Code, with nationwide involvement of industry players, policy-makers, and members of the public. She recently led efforts with international Online Curated Content (OCC) service providers in publishing ‘The OCC Guidelines’, designed as a supportive tool for all OCC service providers in Malaysia.


Mediha holds an LL.B (Hons) degree in Law from the International Islamic University of Malaysia and initially charted her career path as a legal practitioner; at the firm of Messrs. Shearn Delamore & Co. in the Corporate & Commercial Department. She subsequently continued practicing law at Messrs. Zul Rafique & Partners, in the Litigation and Disputes Resolution Department where she gained additional experience in arbitration and mediation. While being a member of the Malaysian Bar Council, Mediha actively volunteered at the Legal Aid Centre in Kuala Lumpur, providing legal services to the underprivileged and unrepresented detainees in prison.


Mediha was a recipient of the 2023 MIA Impact Circle Stellar CxO Award, and is a seasoned public speaker and certified trainer, adept at tailoring her communication style to diverse global audiences, including industry practitioners and the general public. Additionally, she serves as an independent consultant on industry matters, specializing in Malaysia’s regulatory standards, content laws, and regulations.

ShelVei Yong

Shel brings a well-rounded 24 years of experience honed across local and cross-market domains. Her journey started in qualitative research, before moving to OMD Malaysia, and eventually stepping up to a regional role within Omnicom Media Group. She spearheaded research solutions, pioneered in social listening, and in the recent years, has driven marketing science, ventured into data visualization, adtech adoption and clean room solutions. Her diverse background fuels her belief that data is science, but using data effectively is an art.


the possibilities starts here

Secure Your Spot Now!