Panel Discussion #8

How to build brand and consumer trust in the age of disruption

Building brand and consumer trust have been the toughest in this age of algorithm and with the overload of data.

 

This topic explores the possibilities of how people, creativity and technology play their roles in brand building and how important each factor is! Our panelists will dive deep into below points and beyond:

 

  1. Importance of storytelling and creative expression
  2. ⁠importance of tech and specifically AI in handling big data, insight mining, and message creation and delivery at scale and connecting deeper with consumers
  3. ⁠Unleashing the potential of talents who can balance creativity, logic and technology together to find solutions that bring the magic back for brands and consumers

FULL panellist to be announced soon

Bharat Avalani

Bharat Avalani is an accomplished marketer, facilitator and communicator who works with thought-leaders across the globe. Throughout his career, Bharat has been a habitual storyteller who captivates his audiences with his wealth of experience.

 

He believes that Business Storytelling is the number one leadership and communication skill of the next decade. He is committed to helping restore humanity to the workplace, using storytelling as its method.

 

It took a long time for him to learn how to do this effectively and he has learned lots along the way. There is no better feeling than seeing a leader talk in an authentic and engaging way and to watch their audience ‘lean forward’ and engage. It’s what gets him out of bed in the morning.

Claudian Navin Stanislaus

Claudian Navin Stanislaus, known as Navin, is a seasoned strategist with expertise across various sectors. As the former Head of Communication & Consumer Marketing at BABA’S, he transformed the SME into a market leader, capturing over 60% market share. Currently, Navin is the Group Strategic Director at 11trees Kitchen. He also serves as President of the Malaysian Advertisers Association and Vice Chairman of Content Forum Malaysia. Navin is a regular commentator on brand building and marketing innovation, known for being a consummate advocate for the consumer, he is recognised regionally as a champion of ethical practices in marketing and advertising.

Santharuban Thurai Sundaram

Santharuban Thurai Sundaram, appointed CEO of Etika Group for Malaysia, Singapore, and Brunei on April 1, 2022, oversees operations, profitability, and expansion. With 18 years of FMCG marketing experience, he previously led brand and trade marketing teams, launching successful brands like WONDA and Calpis. His efforts led to his appointment as CEO of Advend Group in 2020, where he expanded business operations. Santharuban’s vision propels Etika forward amidst industry evolution, driving growth and innovation. Passionate about Etika’s future, he embraces the challenge of elevating the company to greater heights in his current role.

winnie chen-head

Winnie is a seasoned Marketing Strategist with over 23 years of versatile experience across Tech Startups, E-Commerce, Mobile Telecommunications, and Marketing Agencies. Her journey spans across various leadership roles in Zalora, AirAsia X, Fave, GroupM and is currently Managing Director of dentsu Media Malaysia, overseeing its agency brands – Carat, dentsuX and iProspect. Passionate about driving Innovation, Transformation, Strategy, and Growth, Winnie thrives on challenges and is a DEI champion. With a proven track record of success and a visionary approach to marketing, she is poised to deliver impactful strategies and drive organizational growth in today’s dynamic business landscape.

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