The Harmony of Human Creativity and AI in Shaping Media and Marketing

Delve into the integration of human creativity with AI, focusing on their combined impact on media and marketing strategies for meaningful audience connections.

Nicholas Sagau

Nicholas Sagau Tony is a renowned Malaysian specialist and leader in the digital technology arena, and a highly sought-after industry speaker or moderator at national and international level conferences. Often his subject of conferences and networking revolves around areas of digital product, content, marketing and innovation, transformation, esports, corporate innovation and incubator, OTT and digital video content distribution.

His desire to keep steering the society and nation toward digital excellence has been recognised amongst the industry experts and collaborators. In 2020, he was elected as the President of the Malaysia Digital Association (MDA).

Nicholas began his involvement in the media and digital space during its steady rise in the country, Now, he is not only considered a veteran of the digital industry but he is entrusted with helming Rev Media Group as the Chief Operating Officer. Rev Media represents over 40 top digital authority brands with an extensive digital content distribution network that reaches more than 15 million people each month in Malaysia. In 2021, despite the economic situation, Rev Media achieved RM100+ million in revenue, its best year of financial performance.

He has been part of the core digital team members empowered to build and grow the digital business at Malaysia’s largest media conglomerate, Media Prima Berhad. Aside from his daily task of operating Rev Media, he also serves as the Operation and Technology Transformation Officer, at the Group MD Office.

Nicholas and his innovative team have won multiple award recognitions from the industry throughout the years. Notably, clinching the premier, Malaysia’s Digital Publisher of the Year award – two years in a row (from 2019 – 2022), and winning three gold and bronze awards at the prestigious Asia Mob-Ex Awards (which honours and awards mobile product excellence) in Singapore.

Sai Phaik Cheng

She has over 20 years of experience in communication and marketing from 5 sides – creative advertising side Naga DDB & BBDO, client side in Nestlé Malaysia delving into CRM and Media, and consulting side working with numerous clients on their marketing campaigns. She was engaged by Google to conduct Brand Ideation workshops under their Brand Hack module. From the media side, she was the Head of Strategy for Wavemaker MY and Mindshare Group before taking over the role of an Agency Lead for mSIX and Partners. Finally completing the communication ecosystem, she is with the media owner side as the Director of Solutions and Implementation for Media Prima Omnia.


She has worked with an extensive list of Clients and has won numerous effectiveness awards for Effies Malaysia, APPIES, MARKIES, MSA, just to name a few.


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